GTA 6 Launch Could Help Improve Console Sales Significantly, Take-Two Boss Says
Rockstar's Grand Theft Auto VI is the biggest game coming out this year. It's expected to drive more than $1 billion in preorder revenue alone and sell 40 million copies in its first year. Unsurprisingly, then, Take-Two boss Strauss Zelnick has said he thinks the game could help lift console sales. That would be a welcome development, too, as console hardware had a brutal 2024.
"When you have a big title in the market and we have many of them coming, historically that has sold consoles," Zelnick told IGN. He's referring to Take-Two's upcoming game slate, which includes not just GTA 6 in Fall 2025, but also games like WWE 2K25 (March 14, 2025), Mafia: The Old Country (Summer 2025), and Borderlands 4 (sometime in 2025).
Zelnick said he's predicting an uptick in console sales in 2025, though he's wary of the impact President Trump's proposed tariffs could have on the hardware market. Overall, though, Zelnick said Take-Two's games, and strong releases from other publishers, should help lift console sales in general in 2025.
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