GTA 6 Could Cost As Much As $100, Some Hope; Analyst Clarifies Comments

Veteran investment analyst and researcher Matthew Ball of Epyllion has released a gargantuan, 219-page report about the "State of Video Gaming in 2025," and some of the presentation looks at how the video game industry can possibly grow in 2025. In a section titled "How Player, Playertime, and Player Spend Might Return to Growth," Ball mentioned a variety of opportunities, including Grand Theft Auto VI costing as much as $100 when it launches this year.

Ball said "there is hope" among some in the market that Take-Two will price GTA 6 at "$80 or even $100," which could prove to be a turning point for the video game industry. This could break a "key price barrier" and allow other developers to raise prices as well, he said. Before this, a Baldur's Gate 3 developer said GTA 6 could prompt a shift to more expensive games if Take-Two decides to price it above $70.

In a series of follow-up posts, Ball shared further key updates, including how GTA 4 was priced at $90 in "real terms," with GTA 5 costing $83.

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