Four Years After Microsoft Acquisition, Esports Site Start.gg Goes Independent With Some Changes

Just over four years ago, Microsoft purchased the esports tournament organizing platform Start.gg, which was then known as Smash.gg before its rebranding. Now, Start.gg has announced that Microsoft no longer owns the site and stated that it will "be returning to its roots as an independent company supporting grassroots and professional esports communities."

Chris Ogle--the co-founder of Smash.gg--shared the news on Medium and thanked Microsoft and Xbox for their support. He also noted that the site will continue with members from the original Smash.gg team alongside "grassroots tournament organizers, and engineers who are passionate about improving the platform for the communities we support."

One of the biggest changes going forward is that starting on February 14, Start.gg will be charging a registration fee to support the expenses of running the site. In addition to making that change for the sustainability of the business, Start.gg will be upgrading its user interface and tournament support.

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