Borderlands Movie May Have Bombed, But It Still Helped Sell More Games
There's no sugarcoating the Borderlands movie's success--specifically the lack thereof--at the box office this year. Even Take-Two Interactive CEO Strauss Zelnick knows the "film was disappointing," but there is a silver lining: The action flick led to an uptick in Borderlands video game sales.
During a company earnings call, Zelnick touched on the Borderlands movie, which earned a shockingly low amount of money after a month in theaters. "Even though the film was disappointing, it actually benefited our catalog sales. So that is a sign that making a movie or a television show based on our very high-quality IP can drive catalog sales, and that can be a good thing," said Zelnick.
This isn't the first time Zelnick has commented on the Borderlands movie. After reviews panned it upon release, the Take-Two CEO asked people to "give the film a chance." Additionally, Zelnick has explained that Lionsgate financed the Borderlands movie, not Take-Two. "All that said, we're really selective, and one of the reasons we have been so selective about licensing is we would really prefer that everything that comes out with our brands in it is really, really successful," the CEO said.
Continue Reading at GameSpot-
His Palme d'Or may change things, but for now, he can still go to the movies in L.A.
Entertainment - Los Angeles Times - October 16 -
How a push for early voting may have helped Trump in Georgia
Top stories - NBC News - Yesterday -
Borderlands 4: Gearbox Trying To Show Game Early To Terminally Ill Fan
Tech - GameSpot - October 28 -
Long-distance caregiving for aging relatives is getting easier with technology. But families still need more help.
Business - MarketWatch - October 28 -
We still have this lagging chipmaker on our buy list as the stock market pushes to more new highs
Business - CNBC - October 14 -
Dining across the divide: ‘We have our problems in Scotland, but there’s more belief that society still exists’
World - The Guardian - October 17 -
NFL Week 8, five things you may have missed: Trick plays, Halloween costumes, National Tight End day and more
Sports - CBS Sports - October 28 -
Five things you may have missed from NFL Week 9: Saquon Barkley's wild leap, Drake Maye magic and more
Sports - CBS Sports - 2 days ago -
Beleaguered Boeing Sells More Shares to Raise Cash
Business - Inc. - October 28
More from GameSpot
-
Weaponize Deception With This Week's Epic Games Store Freebie
Tech - GameSpot - 31 minutes ago -
Lego Atari 2600 Is Over $100 Off In Target's Early Black Friday Sale
Tech - GameSpot - 1 hour ago -
Warner Bros. Games Lost Enormous Amount Of Money This Year, CEO Blames Lack Of "Consistency"
Tech - GameSpot - 1 hour ago -
GTA Company Says Only Relying On Sequels Could Spell Disaster
Tech - GameSpot - 2 hours ago -
GTA 6 On Xbox Series S: "I'm Not Really Worried," Take-Two Boss Says
Tech - GameSpot - 2 hours ago
Latest in Tech
-
New DNA evidence rewrites long-told stories of people in ancient Pompeii
Tech - ABC News - 15 minutes ago -
43 monkeys escape from a South Carolina medical lab. Police say there is no serious danger
Tech - ABC News - 15 minutes ago -
Weaponize Deception With This Week's Epic Games Store Freebie
Tech - GameSpot - 31 minutes ago -
6 Tested Safety Apps for Personal Protection (2024)
Tech - Wired - 35 minutes ago -
Apple iMac (M4, 2024) Review: Small but Worthwhile Upgrades
Tech - Wired - 46 minutes ago