Assassin's Creed Shadows Isn't Doing As Well As Valhalla, But That's Okay
Just a week after launch, Assassin's Creed Shadows appears to be the success story that Ubisoft is in need of right now. Just hours after it arrived, Ubisoft confirmed that 1 million people were playing the game, and after the crucial first weekend, that figure jumped to 2 million players. One of the big metrics that the game has been judged by is its concurrent players on Steam, and while it hasn't yet surpassed the numbers set by 2020's Assassin's Creed Valhalla, that might be an unfair comparison to make.
Speaking to IGN, a Ubisoft source revealed that Shadows was responsible for the second-highest day-one sales revenue in the Assassin's Creed franchise, while Valhalla held onto its top spot. According to the internal email shown to IGN, 27% of Shadows' total "activations" were on PC--covering various distribution channels on that platform--with Steam playing a major role as this was the first Assassin's Creed game in several years to launch day-one through that storefront.
On console, Shadows was Ubisoft's best ever day-one launch on the PlayStation Store. Ubisoft also noted that player engagement is at "record levels" and feedback across "moderated, verified platforms" remains very positive.
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