April Fools? Not so fast.
Timely posted on April 1, the Masters Tournament social media team announced a limited-time concession item for 2025: a tomato pie.
Turns out, the Southern delicacy is real.
Listed as a “Savory Tomato Pie” on the concession menu, Augusta National’s newest item will sell for $3.
A Southern tradition, reimagined — the handheld Tomato Pie makes its limited debut at the 2025 Masters Tournament. #themasterspic.twitter.com/8mib0BxOkQ
— The Masters (@TheMasters) April 1, 2025
The pie is listed among a number of sandwich staples, including the Bar-B-Que, Masters Club, chicken salad and classic chicken. Each item will sell for $3.
Both the egg salad and pimento cheese sandwiches remain $1.50 — the price they've been since 2002.
“We believe that one of the reasons the Masters is popular with patrons of the game is because they can obtain good food and drink at reasonable prices,” Clifford Roberts wrote in his 1976 book, “The Story of Augusta National Golf Club.”
As for beer?
A year after increasing its price to $6, adult beverage prices went unaltered in 2025, including the $6 white wine.
In 2000, beer was $1.75; in 2008, it increased to $2; by 2023, all beer prices had risen to $5, while 2024 marked the first time patrons paid $6.
Other items on the 2025 menu include the peach ice cream sandwich, apple slices, peanuts and cheese straws.
Here's a look at what some of the prices have been over the last 25 years
2000
Ham sandwich $1.25
Ham and cheese $1.50
Turkey $1.50
Masters Club $2.50
Chicken breast $2.50
Egg salad $1.25
Pimento cheese $1.25
Beer $1.75
Soft drinks $1
Milk 75 cents
Candy and chips 75 cents
Bottled water $1.25
2008
Bar-B-Que $1.50
Ham and cheese on rye $1.50
Turkey $1.50
Masters Club $2.50
Chicken breast $2.50
Tuna salad $1.50
Egg salad $1.50
Pimento cheese $1.50
Beer $2
2018
Bar-B-Que $3
Ham and cheese on rye $2.50
Turkey and cheese $2.50
Masters Club $2.50
Chicken breast $3
Tuna salad $1.50
Egg salad $1.50
Domestic beer $4
Import beer $5
American craft beer $5
2025
Egg salad $1.50
Pimento cheese $1.50
Peach ice cream sandwich $3
Masters club $3
Chicken salad $3
Classic chicken $3
Domestic beer $6
Import beer $6
Crow's Nest $6
This article originally appeared on Golfweek: Masters concessions really did add tomato pie to 2025 menu
