“The Straw Hat Crew is Coming!” Collaboration with ONE PIECE in the Fanwelt and around the matchday against Mainz
Around Borussia Dortmund’s home game against 1. FSV Mainz 05 on March 30, 2025 at SIGNAL IDUNA PARK, BVB and ONE PIECE will offer fans a variety of activities to experience their favorite characters from the anime series in a unique football setting, including a special walking act featuring the Straw Hat Crew’s doctor, Tony Tony Chopper, and Borussia Dortmund’s mascot, EMMA. During this matchday celebration, fans can not only pick up an exclusive “BVB x ONE PIECE” goodie bag at at several stations inside the stadium, which includes a scarf, original stickers, and an exclusive promo card. They can also try out the popular ONE PIECE card game, with trial sessions of the game hosted by Bandai Card Games on the upper floor of the Fanwelt. The aforementioned exclusive promo card will also be given to players upon completion of a trial session.
Carsten Cramer, Managing Director of Borussia Dortmund, explains: “Many of our players are big ONE PIECE fans, so Borussia Dortmund has had already a natural connection to the anime for a long time. Last year we did activations together during our tour in Asia. Now ONE PIECE visits our stadium in Dortmund – it is the logical next step of our partnership and we are excited to host them.”
Additional details about the activities will be shared on the official SNS channels of both Borussia Dortmund and Toei Animation Europe.
”ONE PIECE” is produced by Toei Animation and based on the top-selling manga title of all time by creator Eiichiro Oda. This iconic episodic series follows pirate Monkey D. Luffy and his Straw Hat Crew on their epic quest to find “ONE PIECE”, the legendary treasure of Gold Roger, former King of the Pirates. Now over 25 years since its Japanese TV premiere in 1999, “ONE PIECE” has taken its place in mainstream pop culture – attracting millions of fans of all ages and around the world. Today, the franchise has grown to encompass 15 feature films, numerous video games, a trading card game and an ever-expanding catalog of licensed merchandise and location-based entertainment.
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