More TikTok views than Taylor Swift: Report says women’s sport ecosystem is ‘thriving’

United States rugby union star Ilona Maher generated more TikTok views than Taylor Swift in 2024, while Chelsea Women amassed more views on the social media platform than more than half of the teams in the Premier League, according to a UK report. The findings are part of a review by the Women’s Sport Trust, a UK-based charity, into the visibility of women’s sport last year across a range of platforms, from social media to more traditional outlets in broadcasting and media. Female athletes are i

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More TikTok views than Taylor Swift: Report says women’s sport ecosystem is ‘thriving’

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