Ex-IndyCar president Jay Frye has found a new high-profile role within the paddock less than two months after he was fired by Penske Entertainment.
Frye, who spent more than nine years as president of the series, has been hired by Rahal Letterman Lanigan Racing as its new president, the team announced Tuesday. Frye will report directly to team owners Bobby Rahal, Mike Lanigan and David Letterman, according to the team's release. As part of the move, RLL said it has parted ways with chief operating officer Steve Eriksen, who had held the COO role at RLL since January 2023.
Frye last worked on the team side of racing as a business consultant for one year with Hendrick Motorsports to cap a lengthy tenure in NASCAR, where Frye first worked as a sports marketing manager for Valvoline more than three decades ago before co-owning and helping run MB2 Motorsports, a NASCAR Cup series team that he steered for more than a decade. Frye then jumped to Red Bull Racing as the vice president and general manager of its NASCAR Cup team from 2008-12.
After a year with Hendrick, Frye was hired by Hulman and Co., then the owners of IndyCar and the Indianapolis Motor Speedway, to serve as the chief revenue officer for both entities from December 2013 to November 2015. In late-2015, Frye was promoted to IndyCar's president of competition and operations, a role that grew into becoming president at-large of the series in late-2018 -- a role he served in, albeit with an understood shrinking of responsibilities, under Penske Entertainment for more than five years before he was fired with less than a month until the start of the 2025 campaign.
In his place, Penske Entertainment named IMS president Doug Boles as IndyCar's new president, while dividing Frye's previous responsibilities between Boles and Mark Sibla, Frye's longtime chief of staff who is now IndyCar's senior vice president of competition and operations.
This article originally appeared on Indianapolis Star: Jay Frye, ex-IndyCar president, named president of Rahal Letterman Lanigan Racing
