Big Ten athletic departments’ 2024 financial statements: Seven lessons from a data deep dive

The athletic departments of the Big Ten’s 16 public universities generated nearly $2.84 billion in revenue during the 2024 fiscal year but collectively spent nearly $3 billion, according to financial data sent to the NCAA and obtained recently by through state open-records laws. Of those athletic departments, half finished the 2024 fiscal year with a deficit, and four of those eight were at least $15 million in the hole. Most of the shortfalls were covered by department reserves, university loan

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