Olympics, DNC propel NBCU over streamers in August viewership
August was a record-setting month for Comcast Universal.
The legacy media behemoth notched more than 13 percent of total TV viewership last month, according to figures from Nielsen Media Research, the largest by any media company since the company began tracking figures last fall.
Comcast notably outpaced tech giant YouTube, which earned 10 percent of total TV viewership for the month and routinely ranks ahead of legacy broadcast companies like Disney and Fox in terms of total TV viewership.
NBCU’s stable of entities showed double-digit viewership growth across the three main channels that televised its summer Olympics coverage, Nielsen reported.
USA Network viewership jumped 47 percent, Peacock streaming was up 39 percent, and viewing across NBC broadcast affiliates rose 62 percent, the report said.
MSNBC's coverage of the Democratic National Convention was also a boon to its parent company's overall audience haul, lifting network viewership by more than 40 percent compared to the previous month, Nielsen found.
NBC Universal, like each of the nation's largest major media and tech companies, is entering one of its most competitive and scrutinized viewing seasons with the return of fall scripted entertainment programs and live unscripted content like professional football and news coverage of the November presidential election.
"Few measurement intervals are likely to rival the impact the Paris Olympics had on TV consumption throughout July and August," Nielsen said as part of its analysis of the August data. "While the Games are undoubtedly unique from a cultural and TV programming perspective, NBCU established a successful blueprint for reaching consumers on their viewing platform of choice, which could prove to be an important milestone into the future."
Date: | |
Tag: | Olympics |
Topics
-
NBC News - Top stories
Behind the scenes with Twitch streamer HasanAbi
Hasan Piker is not your traditional political commentator. Using Twitch as his platform, Hasan has gained a massive following by offering his political views to a younger audience. While Twitch’s ...Yesterday -
Inc. - Business
How to Make Decisions That Propel Your Business Forward
More is lost by indecision than wrong decision.21 hours ago -
BBC News - Top stories
What does 'momentous' Friedkin takeover mean for Everton?
Everton look set to have new owners after the Friedkin Group agreed to buy a majority stake in the club, so is the Toffees' takeover saga finally coming to an end?Yesterday -
Financial Times - World
UK government borrows more than expected in August
Net debt hits 100% of GDP in blow to chancellor Rachel Reeves ahead of Budget4 days ago - United Kingdom -
BBC News - Top stories
Government borrowing in August highest since Covid
Higher spending on public services and benefits led to a rise in government borrowing, figures show.4 days ago - Covid -
The Hill - Politics
House Democrats’ campaign arm raises $22M in August
The Democratic Congressional Campaign Committee (DCCC), House Democrats' campaign arm, raised $22 million in the month after President Biden dropped out of the presidential race. “The DCCC raised ...4 days ago -
The Hill - Politics
DNC launches ads linking Trump to Robinson after CNN report
The Democratic National Committee (DNC) has launched advertisements linking former President Trump to North Carolina Lt. Gov. Mark Robinson, after an explosive report about the GOP gubernatorial ...4 days ago - Donald Trump -
CBS News - Top stories
DNC Chair Jaime Harrison optimistic about turning Florida blue
Both Miami-Dade and Broward counties went for President Biden in 2020, while former President Donald Trump won the state by about three percentage points that year.2 days ago - Florida -
The Hill - Politics
DNC calls Trump 'chicken' for not accepting second debate in billboard campaign
The Democratic National Committee launched a billboard campaign on Monday calling former President Trump “chicken” for not agreeing to a second debate with Vice President Harris on CNN. The mobile ...Yesterday - Donald Trump
More from The Hill
-
The Hill - Politics
Trump suspect charged with attempted assassination
Routh has remained in custody since his arrest shortly after the Sept. 15 incident, when he purportedly waited for roughly 12 hours on the perimeter of Trump’s West Palm Beach Golf Course until a ...33 minutes ago - Donald Trump -
The Hill - Politics
Republicans fear new ObamaCare war
Presented by Prevent Cancer Foundation — Senate Republicans say they don’t want to get sucked into another messy fight over ObamaCare and are trying to wave away former President Trump from going ...58 minutes ago - Republican Party -
The Hill - Politics
Senate advances bill to bolster Trump's security after second assassination attempt
The Senate on Tuesday approved a bill to boost former President Trump's level of Secret Service protection, putting it one step away from becoming law less than two weeks after he was the subject ...59 minutes ago - Donald Trump -
The Hill - Politics
World can triple renewable power, but push is needed: IEA
Click for the latest from The Hill {beacon} Energy & Environment Energy & Environment The Big Story World can triple renewable power, but push is needed: IEA The world can achieve a goal set by ...1 hour ago -
The Hill - Politics
Trump: Harris has more cognitive problems than Biden
Former President Trump said Tuesday that his opponent, Vice President Harris, has “bigger cognitive problems” than President Biden, who ended his campaign amid public concern over his mental ...1 hour ago - Joe Biden