New Spanish-language ad in GOP districts sounds alarm on Medicaid cuts

A new ad campaign seeks to alert Spanish-speaking voters in Republican-led swing districts on what is at risk for their health after Congress voted to advance spending plans including more than $800 billion in proposed cuts to Medicaid.
Protect Our Care, which lobbies for the preservation of the Affordable Care Act, launched the six-figure radio campaign on Tuesday. The ad, which was provided in advance exclusively to The Hill, features two women discussing the impact Medicaid cuts will have on their families.
“With everything we are facing every day, can you imagine if my kids’ health care coverage got taken away?” a woman asks in the ad.
“If Republicans in Congress are able to pass their plan to cut Medicaid, more than half of our kids could lose their health care,” she continues.
The woman adds that she would be unable to afford her children’s insurance the next time they got sick.
“Cuts to Medicaid also mean that our elders in long-term care could lose health care too,” a second woman points out.
The first woman responds, “One out of three Hispanics rely on Medicaid, so cutting it would be a direct attack against us.”
More than 70 million Americans rely on Medicaid for health coverage, more than half of those are people of color, according to reporting from UnidosUS. More than 20 million Latinos and 13.3 million African Americans are on Medicaid, according to the report.
Latino Americans overwhelmingly support Medicaid, polling from Protect Our Care and Hart Research found, and would disapprove of cuts to Medicaid funding.
But the recent proposed budget cuts — including $880 billion to Medicaid over the next decade — have raised concerns about the racial disparities in health care coverage.
Advocates including Protect Our Care have argued the cuts will exacerbate these health inequities, including driving up medical debt in communities of color, worsening health outcomes and leaving families without access to critical care.
“The Republican effort to gut a program that one in three Latinos rely on for health care will have devastating impacts on Hispanic communities nationwide,” Leslie Dach, chair of Protect Our Care, said in a statement.
“These ads expose Republicans for turning their backs on their Latino constituents just to give tax cuts to billionaires and big companies.”
Some Republicans have also spoken out against the proposed cuts.
Last month, members of the Congressional Hispanic Caucus sent Speaker Mike Johnson (R-La.) a letter expressing their own concerns about the cuts.
“While we fully support efforts to rein in wasteful spending and deliver on President Trump’s agenda, it is imperative that we do not slash programs that support American communities across our nation, nor underfund critical programs necessary to secure the border and keep our communities safe,” the letter said.
The lawmakers added, “Slashing Medicaid would have serious consequences, particularly in rural and predominantly Hispanic communities where hospitals and nursing homes are already struggling to keep their doors open.”
Protect Our Care’s ad campaign is part of an ongoing 10-million-dollar “Hands Off Medicaid” campaign, which also includes TV and digital ads. The organization also plans to launch a direct mail campaign in 10 Republican swing districts.
The new radio campaign will run in seven GOP-held districts, those of Reps. David Schweikert (Ariz.), David Valadao (Calif.), Young Kim (Calif.), Ken Calvert (Calif.), Andrew Garbarino (N.Y.), Rob Bresnahan (Penn.), and Dan Newhouse (Wash.).
“Latinos across the country are counting on Republicans to do the right thing and abandon these cuts to Medicaid,” said Dach.
-
Louisiana voters in Speaker Johnson’s district react to Medicaid cut threats
Residents of Vinton, La., which is part of House Speaker Mike Johnson’s district, are concerned that Republicans will make cuts to Medicaid to reduce government spending. NBC News’ Melanie Zanona ...NBC News - Mar. 12 -
GOP group launches new ads seeking to turn out Trump voters for Schimel in Wisconsin race
A major Republican group is launching two new ads seeking to turn out Trump voters in an effort to elect conservative judicial candidate Brad Schimel in the high-stakes Wisconsin Supreme Court ...The Hill - 1d -
Senate GOP campaign arm targets Ossoff over vote against funding bill in digital ad
The National Republican Senatorial Committee (NRSC) targeted Georgia Sen. Jon Ossoff (D-Ga.) in a new digital ad on Friday over his vote against a GOP-crafted bill to fund the government through ...The Hill - Mar. 15 -
Progressive group targets GOP lawmakers over Musk, health cuts
Click in for more news from The Hill {beacon} Health Care Health Care First in The Hill Nonprofit launches ad campaign urging GOP to stand up to Musk The digital campaign from progressive ...The Hill - Mar. 12 -
If Medicaid cuts include work requirements, people may lose health coverage as a result, research finds
Congress may have to implement Medicaid cuts to reach its budget targets. That could include new work requirements in order to obtain coverage.CNBC - Mar. 9 -
South Africa plans to spend more on health and defense after US cuts aid
Lawmakers in South Africa have laid out plans to shore up the budgets for health and defense but also put up value added tax by 0.5%, a move that will raise the cost of livingABC News - Mar. 12 -
Republican Voters Support Medicaid but Want Work Requirements, Poll Finds
More than 60 percent of all voters — and 47 percent of Democrats — supported a work requirement for Medicaid, the country’s largest health insurance program.The New York Times - Mar. 7 -
Trump-district Democrats face risky vote on GOP spending bill
House Democrats in districts carried by President Trump are confronting a potentially risky vote next week when GOP leaders are expected to put their partisan government funding bill on the floor. ...The Hill - Mar. 9 -
Utah’s Republican voters fume over Doge cuts
Representatives in Trump-voting districts try to reassure constituents over Elon Musk’s unpopular federal job cutsFinancial Times - 2d
More from The Hill
-
Democrat wins Pennsylvania special election, handing party control of state House
Democrat Dan Goughnour has won the open Pennsylvania state House seat left vacated by the death of the most recent officeholder, restoring Democrats’ narrow majority in the body, Decision Desk HQ ...The Hill - 1h -
Less than 1 in 5 favor US annexing Canada, Greenland: Survey
Less than one in five Americans favor the U.S. annexing Canada and semiautonomous island Greenland, according to a new survey released Tuesday. The Yahoo News/YouGov poll found that 17 percent of ...The Hill - 2h -
Waltz questions how the Atlantic editor 'somehow' got 'sucked into' the Signal chat
National security adviser Mike Waltz questioned how The Atlantic's editor-in-chief, Jeffrey Goldberg, was added to a Signal group chat with national security officials who were communicating about ...The Hill - 2h -
House Democrat: Hegseth shared classified info to make up for 'personal inadequacies'
Rep. John Garamendi (D-Calif.) suggested Secretary of Defense Pete Hegseth shared top secret information in a Signal group chat with national security officials to alleviate “personal ...The Hill - 2h -
Trump officials face records lawsuit over Signal chat
A government watchdog group is suing national security leaders for their use of Signal to discuss military actions, saying the move violated the Federal Records Act (FRA). The suit from American ...The Hill - 3h
More in Politics
-
Mike Waltz takes 'full responsibility' for military plans text group
President Trump's National Security adviser Mike Waltz said in an interview that he takes "full responsibility" for a group text that included a journalist while discussing military plans.NBC News - 1h -
Mike Waltz takes 'full responsibility' for military plans text group
President Trump's National Security adviser Mike Waltz said in an interview that he takes "full responsibility" for a group text that included a journalist while discussing military plans.NBC News - 1h -
Lawyer says Social Security is in "very scary situation" as issues hit agency
William Benjamin, a Nashville lawyer, spoke with NBC News' Gadi Schwartz about the uncertainty future of the Social Security program and why he believes it is in a "very scary situation" due to ...NBC News - 1h -
Lawyer says Social Security is in "very scary situation" as issues hit agency
William Benjamin, a Nashville lawyer, spoke with NBC News' Gadi Schwartz about the uncertainty future of the Social Security program and why he believes it is in a "very scary situation" due to ...NBC News - 1h -
Report: Pentagon warned employees about using Signal
According to a memo obtained by NPR, the Pentagon warned employees about a detected weakness in the messaging service Signal and that hackers could target it. NBC News' Brian Cheung talked to a ...NBC News - 1h