The growth rate for Threads ramped up in mid-November, with 20 million of this month’s new users signing up over the past 10 days, Meta spokesperson Andy Stone told The Hill.
About 15 million users signed up between Nov. 1 and 14, Stone added.
The burst comes as thousands of users have quit or deactivated their accounts on X, the social media platform owned by Elon Musk, citing a “toxic” or “disturbing” environment in the wake of the presidential election.
A number of departing users have included prominent figures on the left, some of whom have blamed Musk’s leadership and promotion of certain political stances.
President-elect Trump’s win and his alliance with Musk have intensified those concerns, repelling users who have grown uncomfortable or exhausted with the political climate on X.
Threads still has a way to go before it could reach X's usership, though the burst suggests it could emerge as a stronger rival to X in the future.
Threads has about 275 million active users, a company spokesperson confirmed, while Musk’s site reportedly has around 588 million accounts.
Amid the exodus from X, another microblogging rival, Bluesky, has seen a surge in usership this month. The platform’s total user base surged by more than 500 percent after the election and is up to more than 22.5 million users as of Tuesday.
Read more at TheHill.com
