Latest in Starbucks Reeling
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Starbucks will discontinue Oleato olive oil drinks at U.S. cafes in early November
New CEO Brian Niccol has pledged to simplify the Starbucks menu.Business - CNBC - October 30 -
Starbucks will discontinue Oleato olive oil drinks at U.S. cafes
Starbucks’ controversial line of olive oil-infused drinks will leave U.S. stores in early November.Top stories - NBC News - October 30 -
Starbucks turns to Sharpies and price freeze to stem traffic slide
New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house rootsBusiness - Financial Times - October 30 -
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks is planning to bring back Sharpies and ceramic mugs and cut back its menu.Business - CNBC - October 31 -
Starbucks' plan to return to its roots involves 200,000 Sharpies
Starbucks CEO Brian Niccol is betting that more personal touches in its cafes will win back customers.Business - CNBC - October 31 -
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.Top stories - NBC News - October 31 -
Here's how Starbucks' new CEO plans to overhaul its struggling cafes
Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.Top stories - CBS News - October 31 -
A fast-changing Chinese coffee market awaits Starbucks CEO Brian Niccol
Here's what new Starbucks CEO Brian Niccol might see when heBusiness - CNBC - November 1 -
Starbucks seasonal drinks and snacks have arrived, a week after Dunkin'
Starbucks is following rival Dunkin' in rolling out its holiday menu weeks ahead of Thanksgiving Day.Top stories - CBS News - Yesterday -
NFL Week 9 bold predictions: Hobbled Packers upset red-hot Lions, Joe Flacco-led Colts stun reeling Vikings
Five surprising things that could occur in Week 9Sports - CBS Sports - 5 days ago -
Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that direction.Business - Inc. - October 16 -
4 ways Brian Niccol can use his Chipotle playbook to reinvigorate Starbucks
Investors will soon get a chance to hear directly from CEO Brian Niccol when Starbucks reports earnings Oct. 30.Business - CNBC - October 19 -
Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem
Turning around the company’s problem starts with acknowledging this simple truth.Business - Inc. - October 20 -
Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, saying its turnaround efforts “will take time” as its new chief executive ...Business - MarketWatch - October 23 -
New Starbucks boss to shake up ‘overly complex’ menu to win back customers
Brian Niccol aims to turn around coffee chain, which has reported falling sales, revenue and profits. The new boss of Starbucks has pledged to shake up its “overly complex menu” in an effort to ...World - The Guardian - October 23 -
Jim Cramer says don't sell Starbucks stock on the new CEO's painful moves to right the ship
New Starbucks CEO Brian Niccol has cleared the decks for his turnaround plan.Business - CNBC - October 23 -
Ceramic mugs, condiment bars and comfier seats are coming to more Starbucks stores, as new CEO looks to re-caffeinate sales
Starbucks Corp. on Wednesday said its latest quarterly results “do not reflect the strength of our brand,” and said it needed to make fundamental changes to bring back customers.Business - MarketWatch - October 31 -
Starbucks’s New CEO Just Revealed a Brilliant Master Plan to Turn the Company Around. It All Starts With 4 Words
Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.Business - Inc. - October 31 -
Starbucks’ new CEO has diagnosed its problems. Analysts say the solutions could get expensive.
Starbucks CEO Brian Niccol has laid out a bold turnaround plan for the coffee chain, with plans to tighten up service and redesign stores. But analysts are proceeding with caution.Business - MarketWatch - November 1 -
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
CEO Brian Niccol has a plan to ‘bring back Starbucks.’Business - Inc. - 5 days ago -
New Starbucks CEO Scouted Cafes Before Taking Over: What He's Tackling First
Brian Niccol is focusing on cafe operations and company affairs as he seeks quick change.Business - The Wall Street Journal - 2 days ago
