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The New York Liberty show investment in women’s sports is simply good business

Five years after playing before crowds of 2,000 fans in White Plains, the Liberty completed a stunning turnaround with a first WNBA title. And the future looks brighter than ever. From the earliest ...
World - The Guardian - October 21
Chanel dips oar into sport with Oxford-Cambridge boat race tie-up

Rowing contest to be renamed after fashion house’s designer watch in latest luxury move into sponsorship
Business - Financial Times - October 21

The New York Liberty show investment in women’s sports is simply good business