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Would You Buy a Perfume You Had Never Smelled?
A half-million people are on the Ffern wait list hoping to do just that.The New York Times - 10h -
Oh, to Smell Like Trump
The president-elect is marketing new merch. It reeks.The New York Times - 1d -
In ‘Our Town,’ the Characters Are Fictional. The Smells Are Real.
Backstage at the Broadway play, they’re frying up the aroma of breakfast — part of a long tradition of adding scents to plays and movies.The New York Times - 2d -
Meet the Plant Hacker Creating Flowers Never Seen (or Smelled) Before
Biotechnologist Sebastian Cocioba started hacking plants to put himself through college. Now, from his home lab on Long Island, he wants to bring the tools of genetic engineering to the masses.Wired - 4d