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Abortion-rights groups outspend opponents by more than 6 to 1 in ballot measure campaigns

The groups promoting abortion-rights amendments on the ballots in nine states have outraised their opponents by more than 6 to 1 and are spending far more on ads
Health - ABC News - October 31
If You Cannot Outspend Your Competition, Out-Weird Them

Personality can help purpose-led brands stand out from the pack.
Business - Inc. - October 21