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Mattel releases doll honoring EGOT winner Rita Moreno

Toy maker Mattel is releasing a doll honoring Emmy, Grammy, Oscar and Tony (EGOT) winner Rita Moreno, a prominent Latina actor. “Rita Moreno has long been a star on-stage, and a heroine in real ...

Politics - The Hill - Yesterday

Mattel Apologizes for Porn Site Misprint on 'Wicked' Toy Packaging

The company didn’t disclose how many toys were affected or if it was recalling any products.

Business - The Wall Street Journal - November 11

Mattel pulls thousands of 'Wicked' dolls off shelves after printing adult web address on packaging

Target, Walmart and Amazon had removed the line of "Wicked" dolls from their online storefronts as of midday Monday, as had Best Buy, Barnes & Noble and Macy's.

Business - CNBC - November 11

Mattel pulls thousands of 'Wicked' dolls off shelves after printing adult website on packaging

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.

Mattel says it 'deeply' regrets misprint on 'Wicked' dolls packaging that links to porn site

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly links toy buyers to a pornographic website

Entertainment - ABC News - November 11

Mattel apologizes for link to porn site on 'Wicked' movie doll boxes

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel’s New ‘Wicked’ Doll Line Sent Customers to a Porn Site

It’s just the latest in a long series of marketing flubs from big brands.

Business - Inc. - November 11

Mattel faults print error for porn site listed on "Wicked" doll box

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Mattel Mistakenly Lists Porn Site on Packaging for ‘Wicked’ Dolls

The site has a similar address to one that promotes a film adaptation of the hit musical. The toymaker apologized for the “unfortunate error.”

Business - The New York Times - November 11

'Wicked' dolls' packaging includes link to a porn site. Mattel apologizes

Mattel apologizes and pulls its line of 'Wicked'-themed dolls from stores after misprinting its website link, sending consumers to an adult film site.

Entertainment - Los Angeles Times - November 11

Mattel’s ‘Wicked’ movie dolls mistakenly list pornography site on packaging

Something wicked this way comes on the packaging of Mattel‘s “Wicked” dolls.

Mattel apologises after Wicked movie dolls mistakenly link to pornography website on packaging

Toy company advises parents to ‘discard the product packaging or obscure the link’ on Glinda and Elphaba dolls. The toy company Mattel says it is taking “immediate action” after mistakenly printing ...

World - The Guardian - November 10

Mattel 'deeply regrets' porn site misprint on Wicked dolls

Recently-released dolls tied to the new Wicked movie inadvertently carry the address of an adult website.

Mattel CEO: Barbie film was about breaking convention, not ‘selling more toys’

After the success of ‘Barbie’, Ynon Kreiz plans to turn the company’s toy brands into a ‘playground’ for filmmakers

Business - Financial Times - November 4

Mattel and Outright Games release Barbie Project Friendship

Mattel and Outright Games today launched Barbie Project Friendship, on the PC and consoles. Players can join Barbie “Malibu” Roberts and Barbie “Brooklyn” Roberts as they team up to save the Malibu ...

Tech - VentureBeat - October 25

Mattel, Hasbro lower guidance ahead of holiday season

Toy giants Mattel and Hasbro decreased 2024 guidance prior to the holiday season as toy sales continue to fall during the third quarter.

Business - CNBC - October 24

Barbie boom fades at Mattel, but Hot Wheels — and adult collectors — are on an upswing

Mattel Inc. reported mixed third-quarter results, as a drop in demand for Barbie toys weighed on sales overall — but management said it expects a solid holiday season ahead and a toy-centric film ...

Business - MarketWatch - October 24

Mattel Braces for Flat Toy Sales Ahead of Holiday Season

Mattel, the company behind Barbie doesn’t anticipate a high holiday sales season this year.

Business - Inc. - October 23

Mattel Lowers Sales Outlook After Barbie Sales Weigh

The toy company’s profit, however, is holding up due to stronger margins, helped by factors such as cost cuts, supply-chain improvements and lower input costs.

Business - The Wall Street Journal - October 23

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