Intense Backlash
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Apple faces backlash for 'destructive' iPad ad featuring machine crushing books and instruments
Apple, a company famous in large part for its effective and stylish marketing, crushed it with its newest ad — literally, but not metaphorically.NBC News - Top stories - Apple -
Apple Is Facing Intense Criticism Over Its ‘Heartbreaking’ iPad Ad. It’s the 1 Thing No Brand Should Ever Do
This isn't the kind of creative destruction artists are looking for.Inc. - Business - Apple