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Have You (Badly) Misjudged Your Target Audience? Don’t Panic—Pivot

Misjudging your audience at launch could devastate your startup. But with the right mindset, you can turn it around.
Business - Inc. - October 28
The Papers: Labour targets waiting lists but tax rises 'won't cure NHS'

The measures expected in Wednesday's Budget, particularly those focused on the NHS, lead the papers.
Top stories - BBC News - October 29

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