Latest in Bold Rebranding Backlash
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Jaguar boss defends ‘bold’ rebranding after backlash over video
Rawdon Glover says message of promotional clip that featured no cars has been lost in ‘blaze of intolerance’ onlineBusiness - Financial Times - Yesterday -
'Trust and reserve judgement' on rebrand, says Jaguar after backlash
The iconic carmaker's rebrand has certainly caught people's attention, but will it pay off?Top stories - BBC News - 4 hours ago -
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Jaguar reveals glossy rebrand that features no cars and confuses the internet
It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, ...Top stories - NBC News - 4 days ago -
Why Jaguar’s Rebranding Is a Great Leadership Example of What Not to Do
The luxury car maker unveiled a confusing, if dramatic, image overhaul, at a press event described as being like a ‘hallucinogenic sci-fi movie.’Business - Inc. - 3 days ago -
JaGUar? Luxury automaker defends controversial rebrand amid pivot to EVs
New logos and promotional videos unveiled by the classic British car brand drew the ire of many on social media this week.Business - CNBC - Yesterday -
Jaguar boss defends new ad and rebrand amid ‘vile hatred’ online
Social media clip features models in colourful clothing but no car in what Rawdon Glover describes as a ‘reimagining’. The boss of Jaguar has defended the company’s move away from “traditional ...World - The Guardian - 10 hours ago -
Rally Backlash Puts Trump on the Defensive
Also, North Korean troops were deployed to help Russian forces. Here’s the latest at the end of Monday.Top stories - The New York Times - October 28 -
What Would a Pantyhose Rebrand Take? Ask Former Parade CEO Cami Téllez
L’eggs—the hosiery brand founded in 1969—is reinventing itself for a new generation, with a new owner and new creative director at its helm.Business - Inc. - October 30 -
Britain’s Labour Budget: bold ambition, uncertain prospects
Rachel Reeves must now deliver on her investment plans, or taxes will rise even furtherWorld - Financial Times - October 30 -
Men's college basketball in 2024: 68 bold predictions
Who will make the Final Four? And will UConn three-peat?Sports - Yahoo Sports - October 31 -
Dealmakers will celebrate the demise of Biden’s bold experiment
Corporate and Wall Street power brokers will be happy to close the book on an era of regulatory activismWorld - Financial Times - November 5 -
Color Makes a Madrid Studio Apartment Seem Bigger
An architectural firm in Madrid used common materials in both furniture and tiles to set a studio apartment apart from its surroundings.Lifestyle - The New York Times - November 8
