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Ben Baldanza, Spirit Airlines CEO Who Pioneered Ultralow-Cost Air Travel in the U.S., Dies at 62
He knew his airline offered a stripped-down version of what his competitors did—and he was proud of it.World - The Wall Street Journal - November 12 -
Ben Baldanza, 62, Dies; Brought No-Frills Flying to Spirit Airlines
He introduced ticket prices that couldn’t be beat, but asked fliers to pay extra for nearly everything, including water, carry-ons and printed tickets.Business - The New York Times - November 10