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How to Make Ads Your Customers Want to Share

It’s not just about aiming for virality—it’s about crafting a story so meaningful, your audience feels compelled to share it. Here’s how to do that.
Business - Inc. - October 30
Uber shares slide on slowing bookings growth

Forecast for customer spending on ride-hailing app fell slightly short of Wall Street’s estimates
Business - Financial Times - October 31

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