Advertising Viewership

College Football Playoff expansion boosts advertising, viewership at Disney

Disney's TV networks, including ABC and ESPN, are reaping the benefits of the expanded College Football Playoff format this season.

Business - CNBC - 7 hours ago

The evolving "Wild West" of political advertising

Media experts discuss how the ways in which politicians and campaign issues are advertised has exploded, and why negative ads often win out over positive ones, even as people are down on negativity.

Election night television viewership drops sharply from 2020 and 2016

The idea of watching election night returns on television wasn't as appealing as it used to be

Entertainment - ABC News - November 7

Amazon's advertising business grew 19% in the third quarter

Amazon's online advertising business jumped 19% year over year to $14.3 billion in the third quarter.

Business - CNBC - October 31

Court agrees with ban on medical marijuana advertising in Mississippi

A federal appeals court says medical marijuana businesses in Mississippi don’t have the right to advertise on billboards or other places because marijuana itself remains illegal under federal law

Health - ABC News - 4 days ago

Canada Accuses Google of Creating Advertising Tech Monopoly

The case largely echoes an antitrust action in the United States and seeks to force Google to sell off sections of its online ad business.

Business - The New York Times - 20 hours ago

UK Christmas advertising attracts record spending but brands shun television

Online display to enjoy biggest increase as advertisers prepare to splash out £10.5bn

World - Financial Times - November 7

The final price tag on 2024 political advertising: Almost $11 billion

The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the $9 billion spent in 2020.

Politics - NBC News - November 8

Advertisers set to return to X as they seek favour with Musk and Trump

Some brands had abandoned the site over moderation concerns

World - Financial Times - November 13

Baidu Revenue Falls Again as Advertising Demand Remains Weak

The Chinese search-engine giant reported lower revenue for the second straight quarter on falling sales from online-marketing services and an economy struggling to regain momentum.

Business - The Wall Street Journal - November 21

Judge hears closing arguments on whether Google's advertising tech constitutes a monopoly

The Justice Department and Google have made their closing arguments in a trial alleging Google’s online advertising technology constitutes an illegal monopoly

Tech - ABC News - 4 days ago

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