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Advertisers With ‘Hair on Fire’ Brace for U.S. TikTok Ban
After the Supreme Court upheld a law that would force a sale of the video platform’s U.S. assets or start a ban on Sunday, advertisers seek alternatives.Inc. - 13h -
Meta’s ‘free speech’ overhaul sparks advertisers’ concern
Facebook owner’s move to loosen policing of online content has raised fears of a surge in misinformationFinancial Times - 6d -
Amazon aims to expand advertising business by letting retailers use its ad tools on their stores
Amazon Retail Ad Service will allow sites to show "contextually relevant ads in the right place and at the right time" in search results, the company said.CNBC - Jan. 9 -
Meta exempted top advertisers from standard content moderation process
Social media giant’s ‘guardrails’ intended to ‘protect high spenders’ amid internal concern its systems over-enforced rulesFinancial Times - Jan. 8 -
Comcast to launch Universal Ads in bid to win smaller advertisers over from tech
Comcast plans to launch Universal Ads, a platform meant to attract advertisers of all sizes and grab back ad dollars from social media and tech companies.CNBC - Jan. 6 -
Advertisers Keep Avoiding News Sites, and Publishers Have Had Enough of It
Brands are skittish about appearing near stories on politics and violence, but news outlets say their fears are overblown.The Wall Street Journal - Jan. 1
