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Amazon's appearance at Upfronts highlights push beyond digital ads and into traditional media
Amazon made its debut Upfronts pitch to advertisers, putting it on stage with major media networks.CNBC - Business -
Netflix ad-supported tier has 40 million monthly users, nearly double previous count
Netflix's cheaper, ad-supported tier now has 40 million global monthly active users, nearly double the 23 million the company reported in January.CNBC - Business - Netflix -
Why Megababe Co-Founder Katie Sturino Just Launched the Brand's First-Ever Ad Campaign
The bootstrapped body care brand has grown profitably over the past seven years through press hits and word of mouth. Now, the brand is launching its first-ever ad campaign.Inc. - Business -
Netflix hits 40 million active users for ad tier, putting it closer to the big leagues for advertisers
Netflix Inc. on Wednesday reported a big jump in demand for its streaming-with-ads plan, and it said it would broadcast more NFL Christmas Day games in the years ahead, as it tries to pull ahead of an industry navigating issues with cable ...MarketWatch - Business - Netflix