Latest in Abrdn

Sort by

2 items

UK asset manager Abrdn renames itself Aberdeen

Company says move will end ‘distractions’ after widely ridiculed rebranding in 2021
Financial Times - 7h
Abrdn adds back vowels after widely mocked rebrand

The investment firm will now be called aberdeen group as it hopes the name change will remove "distractions".
BBC News - 5h