Why Overhauling a Trusted Brand Carries Big Risks

The skepticism that greeted Jaguar’s rebranding to JaGUar shows the challenges marketers face when they tinker with legacy brands.

Business - Inc. - Yesterday

Gap is still in the early innings of its brand overhaul, but analysts say it’s working

Gap Inc. is still in the early innings of a brand overhaul under Chief Executive Richard Dickson, but the early signs suggest his strategy is working, analysts said Friday.

Business - MarketWatch - 4 days ago

In Northern Gaza, Staying and Evacuation Both Carry Deadly Risks

For Gazans facing Israel’s latest offensive against Hamas in the north, every option is fraught with peril.

World - The New York Times - November 4

A look at how some of Trump's picks to lead health agencies could help carry out Kennedy's overhaul

Donald Trump's health team picks include a retired congressman, a surgeon and a former talk-show host

Health - ABC News - 3 days ago

Labour wants to reverse decline – but with a big budget comes a big risk

The government knows cynical voters will need to see tangible change in public services and to feel better off. At the final political cabinet before Rachel Reeves delivered her first budget this ...

World - The Guardian - October 30

Why Indians are risking it all to chase the American Dream

A surge in illegal border crossings by Indians into the US has left many puzzled -what’s going on?

A big investor says Sleep Number’s board can’t be trusted on this crucial matter

After a long slump for Sleep Number Corp.’s stock price and weaker demand for its smart mattresses, one big investor, Stadium Capital Management, went public with its frustrations with the company ...

Business - MarketWatch - Yesterday

NASCAR's controversy at Martinsville showed why its playoff system needs to be overhauled or ditched entirely

NASCAR is no longer competing with the NFL for eyeballs. It's time to reward a champion in a much fairer way.

Sports - Yahoo Sports - November 4

In U.K. Budget, Labour’s First Big Political Moment Offers Risk and Reward

British Prime Minister Keir Starmer’s government has stumbled since his party won a landslide victory, but the financial plan to be announced on Wednesday offers a possible relaunch.

World - The New York Times - October 29

Swedish Brand Our Legacy Gets a Big Investment from LVMH

The Swedish brand Our Legacy finally gets investment from LVMH.

Lifestyle - The New York Times - November 7

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