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At 50, Hello Kitty is as 'kawaii' and lucrative as ever

Hello Kitty turns 50 on Friday
World - ABC News - October 31
Hello Kitty at 50: Still Cute, and Lucrative as Ever

The celebration of the Japanese pop culture icon cuts across commerce, fashion and entertainment, guided by the elusive concept of ‘kawaii.’
Business - Inc. - October 31
Cruise companies pour money into lucrative private resorts

Passenger numbers and profit forecasts are up as operators respond to a tourism backlash by building their own facilities
Business - Financial Times - November 3

At 50, Hello Kitty is as 'kawaii' and lucrative as ever