Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work

CEO Brian Niccol has a plan to ‘bring back Starbucks.’

Business - Inc. - November 3

Starbucks' plan to return to its roots involves 200,000 Sharpies

Starbucks CEO Brian Niccol is betting that more personal touches in its cafes will win back customers.

Business - CNBC - October 31

Starbucks’s New CEO Just Revealed a Brilliant Master Plan to Turn the Company Around. It All Starts With 4 Words

Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.

Business - Inc. - October 31

Here's how Starbucks' new CEO plans to overhaul its struggling cafes

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.

Starbucks’s new CEO is making changes — here’s what customers and industry experts think of them

“It’s about time they stopped charging for all the different milks,” said one restaurant-industry consultant.

Business - MarketWatch - November 9

Starbucks’ new CEO has diagnosed its problems. Analysts say the solutions could get expensive.

Starbucks CEO Brian Niccol has laid out a bold turnaround plan for the coffee chain, with plans to tighten up service and redesign stores. But analysts are proceeding with caution.

Business - MarketWatch - November 1

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Starbucks is planning to bring back Sharpies and ceramic mugs and cut back its menu.

Business - CNBC - October 31

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.

Starbucks turns to Sharpies and price freeze to stem traffic slide

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots

Business - Financial Times - October 30

Ceramic mugs, condiment bars and comfier seats are coming to more Starbucks stores, as new CEO looks to re-caffeinate sales

Starbucks Corp. on Wednesday said its latest quarterly results “do not reflect the strength of our brand,” and said it needed to make fundamental changes to bring back customers.

Business - MarketWatch - October 31

New Starbucks CEO Scouted Cafes Before Taking Over: What He's Tackling First

Brian Niccol is focusing on cafe operations and company affairs as he seeks quick change.

Business - The Wall Street Journal - November 6

Starbucks app goes down, customers complain

The app crashed the same day Starbucks introduced its holiday menu, preventing customers from placing mobile orders.

Exxon CEO says Trump should keep U.S. involved in global effort to address climate change

Trump has slammed the Paris climate agreement as "horribly unfair to the U.S."

Business - CNBC - November 12

Johnson says Harris is lying over his Affordable Care Act plans if Trump wins

House Speaker Mike Johnson is rebuking Vice President Kamala Harris' comments about the future of the Affordable Care Act if former President Donald Trump becomes president again. CBS News' Nikole ...

Starbucks Is Bringing Back the Condiment Bar

Coffee chain’s CEO calls for decisive steps including a pledge not to raise U.S. prices over the next year.

Business - The Wall Street Journal - October 30

Trump says there's 'no price tag' for his mass deportation plan in exclusive NBC News interview

In an exclusive telephone interview with NBC News' Kristen Welker, President-elect Trump said his mandate from his sweeping election win is to "bring common sense back." When asked about the ...

Starbucks turnaround plan has ‘merit’ but its unknown cost makes the stock a ‘sell,’ analyst says

Redburn Atlantic’s Edward Lewis downgrades coffee-shop giant after new Chief Executive Brian Niccol unveils his “Back to Starbucks” plan.

Business - MarketWatch - November 13

Starbucks’s CEO Steps In to Tackle Long List of Issues

Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get them back.

Business - The New York Times - October 30

McDonald’s Just Got Some Really Good News, and Loyal Customers Will Be Very Happy

That which was broken, can soon be fixed.

Business - Inc. - November 2

Yes, Bidenomics is working here in Pennsylvania. But it might not be enough to win the White House | JoJo Burgess

As a steelworker, I know how hard people are struggling – and I fear that next week they may fall for Trump’s simple answers. We speak to voters in the states that will decide the US election ...

World - The Guardian - October 31

Cole says Republicans should 'be working with' Trump 'to try and achieve his objectives'

Rep. Tom Cole (R-Okla.), chair of the House Appropriations Committee, said in an interview Sunday that Republicans should “be working with” President-elect Trump “to try and achieve his ...

Politics - The Hill - 5 days ago

Rauw Alejandro on Puerto Rico, salsa and working with Pharrell on his new album

Last year, Puerto Rican superstar Rauw Alejandro was in outer space with “Playa Saturno.”

Entertainment - ABC News - November 15

Rocket builder Firefly’s new CEO is working ‘maniacally’ to scale launches, spacecraft and moon missions

Jason Kim, CEO of Firefly Aerospace, says he is "going to work maniacally" to scale the company's efforts , which ranges from rockets launches to moon landings.

Business - CNBC - October 29

Exxon CEO says Trump won’t be able to ‘unleash’ new energy production

President-elect Donald Trump campaigned on a platform to significantly ramp up U.S. oil production and bring down the cost of energy, but the head of the nation’s largest energy company is doubtful ...

Business - MarketWatch - November 12

A fast-changing Chinese coffee market awaits Starbucks CEO Brian Niccol

Here's what new Starbucks CEO Brian Niccol might see when he

Business - CNBC - November 1

Trump mass deportation plan could cost billions a year

Immigration experts say Donald Trump's mass deportation plan, if carried out, could be complicated and cost billions a year. It could also lead to more family separations.

What Trump's mass deportation plan might look like if he wins the election

Former President Trump has vowed to launch the largest mass deportation program in U.S. history.

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