Latest in Starbucks drops olive oil coffees as it shakes up menu
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Starbucks Quietly Made a Big Change That You May Not Have Even Noticed. You’ll Either Love It or Hate It
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that direction.Business - Inc. - October 16 -
4 ways Brian Niccol can use his Chipotle playbook to reinvigorate Starbucks
Investors will soon get a chance to hear directly from CEO Brian Niccol when Starbucks reports earnings Oct. 30.Business - CNBC - October 19 -
Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem
Turning around the company’s problem starts with acknowledging this simple truth.Business - Inc. - October 20 -
Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’
Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, saying its turnaround efforts “will take time” as its new chief executive ...Business - MarketWatch - October 23 -
Jim Cramer says don't sell Starbucks stock on the new CEO's painful moves to right the ship
New Starbucks CEO Brian Niccol has cleared the decks for his turnaround plan.Business - CNBC - October 23