Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work

CEO Brian Niccol has a plan to ‘bring back Starbucks.’

Business - Inc. - Yesterday

Starbucks' plan to return to its roots involves 200,000 Sharpies

Starbucks CEO Brian Niccol is betting that more personal touches in its cafes will win back customers.

Business - CNBC - 4 days ago

New Starbucks boss to shake up ‘overly complex’ menu to win back customers

Brian Niccol aims to turn around coffee chain, which has reported falling sales, revenue and profits. The new boss of Starbucks has pledged to shake up its “overly complex menu” in an effort to ...

World - The Guardian - October 23

Starbucks’s New CEO Just Revealed a Brilliant Master Plan to Turn the Company Around. It All Starts With 4 Words

Brian Niccol’s new four-word goal for Starbucks is brilliant in its simplicity. But there’s more than meets the eye.

Business - Inc. - 4 days ago

Starbucks Scales Back Discounts Under New CEO

Brian Niccol, the company’s new chief executive, is aiming to improve cafe operations and focus more on selling premium coffee while promoting seasonal drinks.

Business - The Wall Street Journal - October 14

Starbucks boss shakes up menu to win back customers

The coffee shop chain has also promised to look at pricing and staffing to prevent bottlenecks

Here's how Starbucks' new CEO plans to overhaul its struggling cafes

Starbucks to bring back ceramic mugs and messages written in Sharpie pens to revive a coffeehouse vibe at its nearly 40,000 stores.

Starbucks’ latest financials sink shares, as CEO says it’s ‘harder to be a customer than it should be’

Shares of Starbucks fell on Tuesday after the coffee chain offered fresh signs of its struggle to bring back consumers, saying its turnaround efforts “will take time” as its new chief executive ...

Business - MarketWatch - October 23

Jim Cramer says don't sell Starbucks stock on the new CEO's painful moves to right the ship

New Starbucks CEO Brian Niccol has cleared the decks for his turnaround plan.

Business - CNBC - October 23

Starbucks’ new CEO has diagnosed its problems. Analysts say the solutions could get expensive.

Starbucks CEO Brian Niccol has laid out a bold turnaround plan for the coffee chain, with plans to tighten up service and redesign stores. But analysts are proceeding with caution.

Business - MarketWatch - 4 days ago

Starbucks Baristas Demand Change from New CEO

Starbucks baristas hope to see their complaints taken seriously with new leadership at the helm.

Business - Inc. - October 23

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Starbucks is planning to bring back Sharpies and ceramic mugs and cut back its menu.

Business - CNBC - 4 days ago

7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain

Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.

Don't own the AI chip leaders? Jim Cramer says this might be your chance to act

The Investing Club holds its "Morning Meeting" every weekday at 10:20 a.m. ET.

Business - CNBC - October 15

Starbucks turns to Sharpies and price freeze to stem traffic slide

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots

Business - Financial Times - 5 days ago

Johnson says Harris is lying over his Affordable Care Act plans if Trump wins

House Speaker Mike Johnson is rebuking Vice President Kamala Harris' comments about the future of the Affordable Care Act if former President Donald Trump becomes president again. CBS News' Nikole ...

Portugal’s bold plan to win back youth

Low taxes are just one factor influencing where young people decide to set up

World - Financial Times - October 14

Starbucks’ New CEO Only Needed 6 Words to Explain the Company’s Biggest Problem

Turning around the company’s problem starts with acknowledging this simple truth.

Business - Inc. - October 20

Ceramic mugs, condiment bars and comfier seats are coming to more Starbucks stores, as new CEO looks to re-caffeinate sales

Starbucks Corp. on Wednesday said its latest quarterly results “do not reflect the strength of our brand,” and said it needed to make fundamental changes to bring back customers.

Business - MarketWatch - 5 days ago

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