Musk’s X to undershoot revenue goals from political advertising

Social media platform has raised a fraction of $100mn target and mainly from Trump and Republicans

World - Financial Times - October 26

Advertisers set to return to X as they seek favour with Musk and Trump

Some brands had abandoned the site over moderation concerns

World - Financial Times - November 13

The evolving "Wild West" of political advertising

Media experts discuss how the ways in which politicians and campaign issues are advertised has exploded, and why negative ads often win out over positive ones, even as people are down on negativity.

Musk's political posts viewed twice as many times as political ads on X: Analysis

Elon Musk’s political posts on X have received more than twice as many views as paid political ads on his platform, according to a new analysis conducted by the Center for Countering Digital Hate ...

Politics - The Hill - November 4

Guardian will no longer post on Elon Musk’s X from its official accounts

Platform’s coverage of US election crystallised longstanding concerns about its content, says Guardian. Why the Guardian is no longer posting on X The Guardian has announced it will no longer ...

World - The Guardian - November 13

Meta Reports Record Revenue, Slower Ad Growth

The social media giant is spending billions on artificial intelligence and products for virtual and augmented reality.

Tech - The Wall Street Journal - October 31

The ‘X Factor’ in Trump’s victory was X and Musk

In some very real ways, the relationship between Musk and Trump became symbiotic.

Politics - The Hill - November 9

Harris campaign to advertise on Las Vegas Sphere, a political first: Report

The advertisements will coincide with Harris' visit to Las Vegas on Thursday.

Politics - The Hill - October 30

The final price tag on 2024 political advertising: Almost $11 billion

The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the $9 billion spent in 2020.

Politics - NBC News - November 8

Musk's election falsehoods travel hundreds of times further on X than fact-checks from officials

As Elon Musk continues to aggressively share conspiracy theories and misinformation about elections on X, election officials are fighting back.

Elon Musk’s Political Influence

We explore Musk’s agenda and ideology.

Top stories - The New York Times - 3 days ago

The Guardian stops posting on Elon Musk's 'toxic' X

It has accused X of promoting "disturbing content", and says Mr Musk is using it to "shape political discourse."

Mass X-odus: professionals desert Musk’s network

Creatives and freelancers miss opportunity and inspiration after decline of X

Business - Financial Times - 6 hours ago

X Algorithm Feeds Users Political Content---Whether They Want It or Not

A WSJ experiment found that accounts supporting Trump and Harris dominate feeds of new X users who wanted cooking and crafts.

Tech - The Wall Street Journal - October 29

First Elon Musk changed Twitter to X — then he made it a MAGA haven

As Musk has quickly become one of Donald Trump’s biggest supporters, he has transformed X into a MAGA mouthpiece.

Elon Musk's America PAC Has Created an Election Denial Cesspool on X

The group has nearly 50,000 members, many enthusiastically sharing debunked claims about voting fraud. “It's just an election denier jamboree,” says one expert.

Tech - Wired - October 31

Elon Musk’s ‘election integrity community’ on X is full of baseless claims

Feed is rife with posts of individuals deemed suspicious and calls for doxxing with little evidence provided of fault. While Elon Musk faces his own election integrity questions offline, the X ...

World - The Guardian - October 31

Georgia election official appeals to Musk over foreign disinformation on X

Brad Raffensperger says viral post alleging repeat voting in US state is likely from ‘Russian troll farms’

World - Financial Times - November 1

In Elon Musk's "election integrity" community on X, false claims proliferate

Elon Musk is encouraging X users to report instances of voter fraud in a new group on the platform. Many of the posts are unsubstantiated or false.

How Elon Musk’s X Account Dominates the Platform Ahead of the Election

The billionaire has effectively become the star of his social media platform, transforming X into a reflection of his personal views before the election.

Business - The New York Times - November 3

Musk tells Rogan X won't be allowed to 'exist' if Harris wins

Elon Musk, the billionaire owner of X and prominent supporter of former President Trump, claimed Monday the social platform will not be allowed to “exist” if Vice President Harris wins the ...

Politics - The Hill - November 5

Elon Musk Uses X to Promote Trump’s Incoming Administration

Since the election, Mr. Musk has used his social media company to talk up how bright the future will be under the president-elect.

Business - The New York Times - November 9

Stephen King addresses 'rumors' about Musk insults, X ban

Author Stephen King on Wednesday addressed what he said were rumors about him mocking tech billionaire Elon Musk and being removed from the social platform X. “I see there's a rumor going around ...

Politics - The Hill - November 13

X sees largest user exodus since Musk takeover

Users are exploring alternatives like Bluesky and Threads.

X Names New CFO as Musk Shifts Focus to Trump Administration

Mahmoud Reza Banki, former Tubi finance chief, joins platform amid financial challenges.

Business - The Wall Street Journal - November 13

How Elon Musk Cuts Costs at Tesla, SpaceX and X

Mr. Musk dug into his companies’ budgets, preferring to cut too much rather than too little and to deal with the fallout later. Under Donald Trump, he is set to apply those tactics to the U.S. ...

Business - The New York Times - 4 days ago

What is Bluesky, the online platform welcoming users leaving Elon Musk's X?

Bluesky reported one million new users after President-elect Trump tapped X owner Musk for his next administration.

Elon Musk Asked People to Upload Their Health Data. X Users Obliged

Privacy experts cringed when people started feeding their medical images to the A.I. tool Grok.

Top stories - The New York Times - 3 days ago

Now a Supporter of Anti-Immigrant Politics, Musk Reportedly Worked in the U.S. Illegally

After appearing at a Trump rally featuring speakers drenched in racism and vulgarity, the billionaire entrepreneur faces a report he worked here without a proper visa in his early startup days.

Business - Inc. - October 28

Silicon Valley’s political involvement began long before Musk and Bezos

The 2024 election has been described as the first Silicon Valley election. Jeff Bezos and Elon Musk are the latest tech moguls to dominate the headlines for their political positions. Bezos, owner ...

Politics - The Hill - November 2

Trump’s Victory Is a Major Win for Elon Musk and Big-Money Politics

The candidate largely let the billionaire run his $175 million ground game — a gamble that future candidates could look to emulate.

Business - The New York Times - November 6

Elon Musk’s pro-Trump Pac pouring millions into Facebook ads instead of X

America Pac is targeting users interested in the Boy Scouts of America, Kelsey Grammer, Kid Rock and Joe Rogan. Elon Musk’s Pac is spending far more on ads on Facebook and YouTube than on X, Musk’s ...

World - The Guardian - October 22

Elon Musk’s X is boosting election conspiracy theories with AI-powered trending topics

The misinformation boosted by X’s AI model Grok included conspiracy theories about voter fraud and unsubstantiated smears about Vice President Kamala Harris.

Trump's social media company is now worth more than Musk's X after recent surge in stock price

Donald Trump’s Truth Social is now worth more than Elon Musk’s X

Tech - ABC News - October 29

TechScape: X reaches its final form: Elon Musk has bent it to his will

The evolution of Musk’s X network is complete; why Reddit is profitable; and niche Halloween costumes. • Don’t get TechScape delivered to your inbox? Sign up here . Hello, and welcome to ...

World - The Guardian - November 5

Here’s Why Experts Say Elon Musk and X Lead the Pack in Fake Election Claims

The billionaire Trump supporter’s social media platform is the locus of misleading claims and outright lies about the election, which have gotten more than 2 billion views, according to a digital ...

Business - Inc. - November 5

Latest in Musk’s X to undershoot revenue goals from political advertising