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Taylor Swift has made the NFL almost $1 billion since she started dating Travis Kelce

Going into the Super Bowl, the “Taylor Swift effect” on the NFL looks even stronger than it did at this time last year. Here’s why.
MarketWatch - 3h
2025 Super Bowl: Basic NFL rules explainer for Taylor Swift fans learning football, rooting for Travis Kelce

Here's how to tune in and follow the action
CBS Sports - 4h
2025 Super Bowl: Taylor Swift among list of every team's most famous NFL fans

Here's a look at notable fans for each of the NFL's 32 teams
CBS Sports - 4h
Will Taylor Swift be at Super Bowl 2025: Chances of singer attending big game to cheer on Chiefs vs. Eagles

Swift attended the Super Bowl last year and watched the Chiefs take home another Lombardi Trophy
CBS Sports - 4h
Making homemade Pop-Tarts and Taylor Swift's impact on the popular treat

Jamila Robinson, the editor-in-chief of Bon Appétit and Epicurious, joins "CBS Mornings Plus" to taste test some homemade Pop-Tarts and discuss Taylor Swift's impact on the popular treat.
CBS News - 5h

Taylor Swift has made the NFL almost $1 billion since she started dating Travis Kelce