The L.A. Fires Were a Crisis Comms Nightmare. Why?

As a crisis communications professional who lived through the fires, here’s what I think could have been done differently.

Topics

Trump tariffs on Canadian lumber could be a ‘nightmare’ for California’s fire recovery

The U.S. construction industry may face higher lumber prices within a month if President Donald Trump follows through with his threat of tariffs on Canada this weekend.
MarketWatch - 6h
Conditions that fueled L.A. fires were 35% more likely because of climate change, scientists find

The hot, dry and windy conditions that preceded the Southern California fires were about 35% more likely because of climate change, according to a new report.
NBC News - 2d
L.A. wildfire coverage shows why local TV news matters in a crisis

The city's reporters and anchors with roots in the community go beyond the call of duty in a time of devastation and loss.
Los Angeles Times - Jan. 19
Three rescue dogs were stuck in their home during the L.A. fires. A CBS News crew saved them.

It was a dramatic rescue. CBS News' Jonathan Vigliotti was contacted by a stranger who told him his three rescue dogs were stuck inside his Pacific Palisades house – alone – as the Palisades Fire ...
CBS News - Jan. 16
Why was a major reservoir empty when L.A. fires broke out?

California Gov. Gavin Newsom called for an investigation into the loss of water pressure and unavailability of water from the reservoir during the fires in Los Angeles.
CBS News - Jan. 14
Stories of 'a nightmare' emerge from rubble of LA fires

Some survivors who lost everything in the Los Angeles fires say they plan to rebuild while other remain uncertain.
ABC News - Jan. 13
FEMA administrator: L.A. officials were "prepared" for wildfires given historic winds

FEMA administrator Deanne Criswell said that L.A. officials were "very prepared" for wildfire, noting that the area is prone to fires.
CBS News - Jan. 12
‘Last three days have felt like a nightmare’: L.A. councilwoman describes wildfires

Los Angeles Councilwoman Traci Park, who represents the Pacific Palisades, was out surveying the wildfire damage and described the current situation as “a nightmare that no one can wake up from.”
NBC News - Jan. 10
Wildfire turns scenes of L.A. into a nightmare of burning homes and fleeing residents

At least two people are dead, hundreds of buildings have burned and tens of thousands of Southern Californians remain under evacuation orders after fast-moving wildfires exploded in the Los Angeles ...
NBC News - Jan. 8

The L.A. Fires Were a Crisis Comms Nightmare. Why?

Topics

Related

Trump tariffs on Canadian lumber could be a ‘nightmare’ for California’s fire recovery

Conditions that fueled L.A. fires were 35% more likely because of climate change, scientists find

L.A. wildfire coverage shows why local TV news matters in a crisis

Three rescue dogs were stuck in their home during the L.A. fires. A CBS News crew saved them.

Why was a major reservoir empty when L.A. fires broke out?

Stories of 'a nightmare' emerge from rubble of LA fires

FEMA administrator: L.A. officials were "prepared" for wildfires given historic winds

‘Last three days have felt like a nightmare’: L.A. councilwoman describes wildfires

Wildfire turns scenes of L.A. into a nightmare of burning homes and fleeing residents

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