The Activist CEO: Have Elon Musk and Ben & Jerry’s CEO David Stever Damaged Their Brands?

Corporate stands on public issues can align companies with messages that can upend the course of regular business.
Read more at Inc.
Topics
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Ben & Jerry's claims CEO was unlawfully fired over political issues
Ice cream maker alleges CEO David Stever was fired for upholding company's social mission and that its parent company violated their contract.CBS News - 6d -
Ben & Jerry’s claims Unilever ousted its CEO for his progressive stance
Ice-cream brand’s board says David Stever has been ‘removed’ for refusing to ‘oversee the dismantling’ of its values. Business live – latest updates Ben & Jerry’s has accused its parent group, ...The Guardian - 6d -
Ben & Jerry's alleges parent company CEO was fired over political posts in new court filing
Ben & Jerry's is accusing its parent company, Unilever, of firing its chief executive earlier this month over his support for Ben & Jerry’s political activism, in the latest development in an ...NBC News - 6d -
Ben & Jerry’s Accuses Unilever of Firing Its C.E.O. for Political Reasons
Ben & Jerry’s said in a court filing that its parent company had ousted its chief executive, David Stever, without approval from the ice cream maker’s board.The New York Times - 6d -
How canned water brand Liquid Death made its mark
If you watched the Super Bowl last month, you might have seen the first national ad for Liquid Death, the canned water company that promises to "murder your thirst." Founder and CEO Mike Cessario ...CBS News - Mar. 8 -
42 Percent of CEOs Are Making This Multimillion-Dollar Mistake
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DOGE complicates Musk's CEO roles
Presented by Ericsson - Elon Musk’s role in the Trump administration is complicating his business ventures, as the tech billionaire pushes forward with efforts to slash the federal government and ...The Hill - Mar. 12 -
Why is Elon Musk still CEO of Tesla?
The tech billionaire and his EV company suffer, Apple castigates itself over Siri failures and a Meta tell-all book evokes a strong reaction. Hello, and welcome to TechScape. In this week’s ...The Guardian - Mar. 18 -
These 5 Problems at Elon Musk’s Businesses Are Rooted in His DOGE Work
The time and focus Musk has dedicated to slashing federal jobs has sent investors and customers bolting from Tesla stock and cars, adding to other business for the divisive CEO.Inc. - Mar. 11
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