Sales Is Storytelling: Here Are 5 Keys to Mastering It

The sale is in the story, not in the product or in the seller. That’s true about being an entrepreneur, too.

Topics

Biden to Decide on U.S. Steel Sale After Key Panel Fails to Reach Consensus

The Committee on Foreign Investment in the United States sent its findings on Nippon Steel’s $15 billion proposed acquisition to Biden, who has 15 days to make a final decision.
Inc. - 7h
David Cronenberg is much more than a master of body horror, author argues

Violet Lucca, author of 'David Cronenberg: Clinical Trials,' considers the filmmaker a moralist and social critic with a taste for blood
Los Angeles Times - 13h
5 Lessons From Starting 5 Businesses

No matter the industry, these lessons can help you with your business growth.
Inc. - 1d
Troy Masters, Pioneering L.G.B.T.Q. Journalist, Dies at 63

He was at the helm of several influential publications, notably Gay City News in New York City and, since 2017, The Los Angeles Blade.
The New York Times - 3d
Qualcomm Prevails on Key Issues in Arm Suit

The ruling could mean Qualcomm doesn’t have to pay additional licensing fees.
The Wall Street Journal - 4d
Renters vs. homeowners insurance: Key differences explained

Renters and homeowners need different types of insurance coverage to adequately protect their homes.
CBS News - 8h
UK launches review of targets for sales of electric vehicles

Carmakers say current plan could lead to job cuts as shift away from petrol and diesel engines stalls
Financial Times - 1d
Greenland to Trump: We're not for sale

Greenland’s prime minister said Monday the autonomous island is not for sale after President-elect Trump said owning Greenland “is an absolute necessity” for the U.S. “Greenland is ours. We are not ...
The Hill - 1d
Greenland again tells Trump it is not for sale

It comes after the US president-elect repeated comments he made in 2019 that he would like to purchase the territory.
BBC News - 1d