How Marketers and Small Businesses Are Pivoting Ahead of TikTok Ban

Though lawmakers have all but sealed TikTok’s fate in the U.S., the social media platform remains hugely popular and many businesses rely on it to reach younger customers.

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Regulatory Pressures Weigh on Small-Business Owners

Small-business owners are overwhelmed by the time and money required to keep up with regulatory compliance. But they hope they’ll have less to sweat in 2025.
Inc. - 1h
Small business optimism jumps after election: NFIB

Small business optimism jumped in November, surpassing the 50-year average for the first time in nearly three years, according to the National Federation of Independent Business (NFIB). The Small ...
The Hill - 5d
How TikTok Hopes to Run Out the Clock on a Looming Legal Ban

After its appeal was defeated last week, the social media platform seeks to delay enforcement of a federally ordered U.S. shutdown in hopes Donald Trump or the Supreme Court will overturn the law.
Inc. - 6d
Small-Business Optimism Surges Post-Election

Following Donald Trump’s win, small-business optimism rose to a level not seen in nearly three years.
Inc. - 6d
TikTok says ban would cost U.S. small businesses, creators $1.3 billion in first month

TikTok says the economic harm from a law signed by President Joe Biden would grow if the Supreme Court does not overturn it.
CNBC - Dec. 9
TikTok says ban would cost U.S. small businesses and creators $1.3B in first month

TikTok in a court filing Monday warned that U.S. small businesses and social media creators would lose $1.3 billion in revenue and earnings in just one month if the popular app is effectively shut ...
NBC News - Dec. 9
Small businesses being 'crucified' by sea border

Stormont will vote on whether NI's Brexit deal should continue to operate for another four years.
BBC News - Dec. 9
Small Business Owners Brace for Trump’s Proposed Tariffs

While the impact of the proposed import duties will hit small businesses hard, many are awaiting their final form before calculating their own costs.
Inc. - Dec. 4
How One Entrepreneur Is Making PR Accessible for Small Businesses

Jenny Nguyen has reimagined publicity for independent designers and craftspeople. In the process, she built a community.
Inc. - Dec. 2