Direct Line playing hardball with Aviva bid

The UK insurer is probably betting that, given the juicy savings on offer, it can squeeze Aviva for more

What next in Aviva’s bid for Direct Line?

A combination would redraw the UK insurance market
Business - Financial Times - 1 hour ago
UK car insurer Direct Line rejects £3.3bn takeover offer by Aviva

The company, part way through a turnaround plan, says the cash and shares proposal undervalues the business
World - Financial Times - Yesterday
Aviva goes direct to Direct Line shareholders

Contact could pave way for hostile takeover bid for smaller rival
Business - Financial Times - Yesterday
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Direct Line shares jump 38% after rejecting Aviva’s £3.3bn offer to create insurance giant – business live

UK car insurer, which owns Churchill and Green Flag brands, said approach was ‘highly opportunistic and substantially undervalued the company’. In other takeover news, the Australian investment ...
World - The Guardian - Yesterday

What next in Aviva’s bid for Direct Line?