Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop

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  Coca-Cola takes on Olipop and Poppi with new prebiotic soda brand, Simply Pop

  Coca-Cola is launching a prebiotic soda brand called Simply Pop, taking on upstarts Olipop and Poppi.
  
  NBC News - 2d
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  Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round

  Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 million for the company.
  
  NBC News - Feb. 12

• Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round

  Olipop's annual sales surpassed $400 million in 2024 as competition heats up with rivals such as Poppi.
  
  CNBC - Feb. 12

• Coca-Cola says it will sell more soda in plastic bottles if aluminum tariffs take effect

  Coca-Cola can also find domestic aluminum sources and increase the price for customers, CEO James Quincey said.
  
  CNBC - Feb. 11

• Coca-Cola may use more plastic if Trump aluminum tariff takes effect

  Soda prices could rise, too, if packaging costs increase under President Trump's tariffs.
  
  CBS News - Feb. 11
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  After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive

  On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
  
  Inc. - Feb. 11

• For Trump and Fox News, New Policies Are Simply ‘Common Sense’

  President Trump and the network have used the phrase to suggest that his policies are the right ones and popular, though polling suggests otherwise.
  
  The New York Times - 6d
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  Kim Kardashian’s Skims Is Partnering With Nike on a New Brand

  The Inc. 5000 shapewear and apparel brand previously collaborated with The North Face.
  
  Inc. - 2d

• Coca-Cola sales easily top estimates as global demand rises

  Shares of Coke have risen 7% over the past year, raising its market cap up to $275 billion.
  
  CNBC - Feb. 11

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