Avoid ‘Cringe’ and Connect with Gen-Z

Gen-Z’s social media fluency makes them quick to spot inauthentic content. Here’s how to strike the right tone.

Topics

Gen Z to the rescue? How malls are winning over a generation of in-person shoppers

Mall owners and retailers are trying to capitalize as teens and twenty-somethings show about as much interest in shopping in person as baby boomers do.
CNBC - 1d
Gen Z abandoning mince pies for loaded fries this Christmas

Young people are abandoning mince pies for loaded fries as global-inspired and plant-based dishes gain favour this Christmas.
Yahoo Sports - 2d
Walmart’s Restart.run: A new opportunity for developers to connect with gamers

Marketing agency Moonrock revealed its new gaming website Restart.run, which is sponsored by and features ads from Walmart.
VentureBeat - 3d
Adidas' German headquarters raided in connection with tax investigation

Adidas' German headquarters was raided as authorities investigate a yearslong tax concern.
CNBC - 3d
4 Ways to Engage Millennials and Gen-Z

Practical strategies to address funding gaps, foster inclusive networks, and create workplace cultures where everyone thrives.
Inc. - 6d
AI startups are snatching up San Francisco real estate as Gen Z craves office life

With the Covid pandemic approaching its five-year anniversary, a growing number of startups in San Francisco are ditching remote work.
CNBC - Dec. 6
A Close Friendship That Developed Into a ‘Soulful Connection’

Although Samantha Greenstone had many gay friends, her relationship with Jacob Hoff, whom she met nine years ago, was different.
The New York Times - Dec. 6
Man arrested in connection with burglary of Trump campaign office

A man suspected of burglarizing a Trump campaign office in Virginia was arrested in California over the weekend, authorities said.
NBC News - Dec. 6
Are chicken sandwiches a) a tasty lunch? Or b) the ultimate symbol of gen Z wokeness? | Arwa Mahdawi

Those waging a war on woke have turned their attentions to twentysomethings’ supposed rejection of ham and mustard sarnies. Clearly this is what people mean by bread and butter issues .... You are ...
The Guardian - Dec. 3